Toys R Us Parent Company Seeks Help From Target For Online Comeback

October 10, 2019
Toys R Us may be revived online.

Justin Sullivan / Getty Images


Toys R Us is planning to make an online comeback. Tru Kids Brands, the toy retailer's parent company, recently partnered with Target Corp. to launch a new website.

All orders made through the website will be fulfilled by Target and Target stores. Customers will be able to pick up their purchases and have them delivered to Target stores across the country.

Toys R Us filed for bankruptcy back in 2017 after failing to sell toys at the same rate as competitors like Target and Walmart. The brand officially closed all of its U.S. locations last year.

The new partnership hopes to alleviate some of the cost of fulfulling purchases, Fox 5 reports.

"It's a neat solution but not an ideal solution," said Neil Saunders, managing director at GlobalData Retail. "It's ceding control to another competitor."

Though it may not be a perfect solution, Target executives are excited about the partnership.

"By applying our capabilities in a new way with Toys "R" Us, we can serve even more toy shoppers, drive new growth, and build on our toy leadership," Target executive Nikhil Nayar said in a statement.

With this plan Target plans to open 10 new stores by the end of 2020,according to CNN.

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